Once these factors are determined, marketers must then decide what methods of promoting the product, including use of coupons and other price inducements. The marketing mix, which outlines the specifics of the product and how it will be sold, is affected by the environment surrounding the product, the results of marketing research and market research, and the characteristics of the product's target market. Known as market orientations, they determine how marketers approach the planning stage of marketing.
Regardless of who is being marketed to, several factors apply, including the perspective the marketers will use. Marketers can direct their product to other businesses ( B2B marketing) or directly to consumers (B2C marketing). It is one of the primary components of business management and commerce. Got Milk?), food from a specific area, or a city or region as a tourism destination. More rarely, a trade association or government agency (such as the Agricultural Marketing Service) advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. Marketing is typically done by the seller, typically a retailer or manufacturer. Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services potentially including selection of a target audience selection of certain attributes or themes to emphasize in advertising operation of advertising campaigns attendance at trade shows and public events design of products and packaging attractive to buyers defining the terms of sale, such as price, discounts, warranty, and return policy product placement in media or with people believed to influence the buying habits of others agreements with retailers, wholesale distributors, or resellers and attempts to create awareness of, loyalty to, and positive feelings about a brand. For the British magazine, see Marketing (British magazine).Īdvertising boards behind a rugby union match, showing the logos of the companies Nike, Peugeot, and Pétrole Hahn
For the Canadian magazine, see Marketing (magazine).
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